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CUSTOMERS – DNA can guarantee successful and low cost CRM & Customer Insight projects giving any company, looking to move its marketing to the next level, a great advantage.
Domains of expertise could be summarized into the following:
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CUSTOMERS-DNA offers both onsite & offsite services for companies looking to move their marketing to next level of customer centricity.
CUSTOMERS-DNA Training offers you a wide range of options for learning how to use customer insight for CRM.
With 8 different courses on topics such as CRM & Data Mining, you will find courses that will help you provide greater value to your organization and further develop your own skills.
You can also request your own course based on your specific professional needs.
Our courses have been organized into two main categories:
- Marketing and Management focusing on CRM, Segmentation Management & Target Marketing
- Data Mining focusing on Data Management, Cluster Analysis, Propensity Modeling and Next Best Activity
CUSTOMERS-DNA is committed to providing marketing research solutions to help you grow your business and maximize customer retention. We focus on customer centric surveys using advanced data analysis techniques such as:
- Regression Analysis
- Conjoint Analysis
- Data Mining
Within the context of Customer Intelligence, Data Mining and Market Research are often used to support decision making in the areas of Customer Acquisition, Customer Segmentation, Customer Retention, and Cross-Selling. These applications are part of the field called Analytical Customer Relationship Management (A-CRM).
The insights gained from these initiatives help organizations better manage their customer interactions, improve the level of customer service, and create richer longer lasting customer relationships.
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